Sneak Peak Turned Grand Reveal: How to Soft Launch Your New Partner

Ever wanted to tell the world about your new bae in the most subtle way? Well, you can learn how to soft launch your new partner right here!

Soft Launching has been a common phenomenon over the pandemic until now. There’s just a thrill about keeping things mysterious before going in for the big reveal, a.k.a. the hard launch. 

In this article, we’ll break down more about this tactic, alongside how you can hint to others about the changes in your lovelife.

Defining Soft Launching

Soft Launching is a discreet (and often lengthy) way to announce your relationship to someone through social media. You’re subtly including them in your content without much thought, adding more mystery and allure when you don’t reveal who they are. You’re slowly indicating that you’re off the market.

It’s also a gradual way to introduce someone new into your circle. It lessens the nerves and awkwardness if you do it the old-fashioned way, bringing your partner to a family dinner or a get-together with friends.

You’re giving a teaser to your online audience, from your friends, families, fans even. Just like a movie, where you get trailers and sneak peeks of what to expect in it. But soft-launching is more mysterious. Like you wouldn’t even know they’re announcing a new person in their life unless you’re mutual friends or acquainted with their partner and somehow they share similar posts. The math is mathing-kind of mentality wherein you go, “They’re in the same location, and they’ve been hanging out quite often…”

Soft-launching isn’t just fun on the side of the person ready to announce their relationship, but it’s enjoyable to be one of the people trying to connect the dots and stay updated with it. It gives a short thrill within the chaos of our lives.

From old-fashioned dating to now the thrills of online dating, soft-launching puts you on the edge and can have you wanting more details. If you’re part of the audience, you’d chat to your friends about your bets on the lucky person. If you’re the one doing the soft-launching, it’s thrilling to brainstorm different ways to unveil your partner. 

Speaking of which, that’s what the next section is for. 

10 Ways on How to Soft Launch Your New Partner

On to the fun part! Let’s go!

1 Take pictures in twos.

When you’re out and about, specifically on a date, a cute way to discreetly show off your current situation is by snapping a picture of your food. Not just your meal but your partner’s as well, and any other dishes laid out. Most people would think you’re having dinner with close companions, but if they see two dishes right across each other, chances are you’re with someone.

This tip is extra effective when you’re having a coffee date. Especially the younger generations who need that caffeine high, they find more enjoyment when they tag along with their significant other. And to showcase just that, snapping a picture of two drinks adjacent to each other with a cute background will have people wondering, “Who’s their mystery person?!”

Keep them on their feet while you sip on your drinks, folks!

2 Shadows.

This tip is cute AF when you’re figuring out how to soft launch your partner. Grabbing your phone, you angle yourselves by the sun to get a proper display of your shadows. When you get that ideal angle, pose however you like. Hug each other from the side, do the v-sign, exchange a kiss, and maybe do a piggyback too! Get creative with those poses.

3 Same location, different angle.

For the mystery effect! This tip will make people wonder if you went together or coincidentally met. But to the eyes of those who’ve kept up to date with your posting, they’d know it’s a date.

An example here would be going to a museum. While you take a photo of the museum interior, your partner can capture a picture of a sculpture found in the museum. Or maybe you can be in a restaurant, wherein you capture the food while they take a photo of any cool quirk in the restaurant. It can be a cool phrase on the wall or the neon lights surrounding the place that’s distinct to the place.

4 A bit of body.

Don’t be afraid to give a physical glimpse of your partner to your audience. Just ensure consent is given, and they’re okay with this bolder take on soft-launching. While you’re out together, snap your view but with a bit of their shoulders in the view. Or if you’re seated beside each other, your fingers trail over their wrist as they drive.

If you’re on a dinner date, you can take a picture of your drinks with their arms in the view. Hand-holding and capturing it works too as hands are vague, making them more mysterious to the audience.

5 Hugs!

Who doesn’t like hugs? Take a selfie of yourself while they hug you so the people can see them from behind. Giving a glimpse of their hair, shirt, and the nape of their neck. Or even back hugs count, wherein people can see their hands or arms. Quite similar to the previous tip where skin is shown, except we’re more focused on the affection exchanged from hugging.

6 A picture of gifts but not tagging them.

It could be flowers, clothes, jewelry, or any gift most couples give each other in certain situations. Having specific gifts that match your dynamic and snapping them for the gram is also perfect as you make a statement on how your relationship is unique from other relationships. All of this while leaving out their username to thank them, which just adds to the thrill! 

7 Inside jokes.

Let’s get into an example. You posted a video of a bunch of Barbie dolls on display at the toy store because you two had a silly conversation about the Barbie film by Greta Gerwig at 2 in the morning. There’s also an added caption with a playful love language that only you and your partner can speak and understand. Those special quirks you have between you and your partner make the soft-launching experience a lot more fun.

8 A carousel wherein a picture of you two lay deep within.

Upload a carousel of your life so far. Whether it be full of food, destinations you visited, or views you saw, it’s up to you how you want to curate this carousel. Then within this carousel, add a photo of you and your partner that matches the theme of the carousel. Just throw it there without context and also without hinting you guys are together so it’ll have people wondering and curious for more. As much as possible, avoid using said photo as the cover photo so it doesn’t give away your relationship yet.

9 Tagging your partner in a solo picture they took of you.

Quite a wholesome one, wherein no one even thinks of your relationship status if that’s what you’re currently aiming for. And according to some sources, this is how guys most commonly soft-launch. But it also applies to girls! All you have to do is get your photo taken by your partner at a location you love, like a coffee shop, a museum, or a park. From there, tag their username under the photo. Easy peasy, this idea is usually the first way for people to soft launch someone, and you can too!

10 Mirror selfies!

Another easy and sweet way to soft launch your partner! If you’re out and about, all you gotta do is find a mirror and then have your partner nearby. You cover them by asking them to hug you from behind or zoom in close to the mirror to avoid any obvious parts of them being shown. 

Takeaway

And that wraps up our heartfelt guide on how to soft launch your partner! We hope you get to use these ideas when you’re slowly ready to introduce your new partner to everyone or just for future reference when you’re not yet in a relationship. Soft launching is a thrilling tactic in this modern age of dating, and definitely worth the try when you’re already with someone you really like.